WHAT IS PRODUCT PLACEMENT?

  • Product Placement is the practice of integrating specific products and brands into filmed entertainment.

  • Product Placement occurs when a name-brand product is used as a prop or as set dressing in a TV show / film.

  • Product Placement is a promotional tool that provides increased brand awareness and enhanced brand image.

  • Product Placement is an effective strategy to gain exposure and promote products to the general public with a high rate of visibility.

3 TYPES OF PRODUCT PLACEMENT

VISUAL PLACEMENT - This occurs when a product, service, or logo can be simply observed within the setting of a Television show or Film.

VERBAL PLACEMENT - This occurs when an actor mentions a product or service by name.

HANDS-ON PLACEMENT - This occurs when an actor actually handles or interacts with a product or service.