IS PRODUCT PLACEMENT?
Product Placement is the practice of integrating specific products and
brands into filmed entertainment.
Product Placement occurs when a name-brand product is used as a prop
or as set dressing in a TV show / film.
Placement is a promotional tool that provides increased brand awareness
and enhanced brand image.
Placement is an effective strategy to gain exposure and promote products
to the general public with a high rate of visibility.
TYPES OF PRODUCT PLACEMENT
VISUAL PLACEMENT - This occurs when a product, service, or logo can be
simply observed within the setting of a Television show or Film.
VERBAL PLACEMENT - This occurs when an actor mentions a product or service
HANDS-ON PLACEMENT - This occurs when an actor actually handles or interacts
with a product or service.